Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young
A study by the Interactive Advertising Bureau and Ernst & Young says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising. To stop the losses, the IAB and EY say companies must “fix badly designed business processes and repair obvious flaws in the digital advertising […]