Jaguar to have SUV-Only Lineup

Jaguar waves goodbye to XE, XF, and F-Type as Castle Bromwich plant readies for a major shift, halting sedan and sports car production for an upcoming lineup.

The SUV-Only Era

Jaguar’s strategic decision means that the brand’s lineup will be exclusively SUVs, featuring the I-Pace, E-Pace, and F-Pace, which will continue to be available in international markets through 2024.

This bold move reflects Jaguar’s commitment to adapting to evolving market demands and aligning its offerings with the growing preference for SUVs.

Electric GT and Luxury SUV

The turning point for Jaguar comes in 2025 with the introduction of an all-electric four-seat GT car, drawing inspiration from the acclaimed Porsche Taycan.

Following this, Jaguar has plans for a Bentley Bentayga-style luxury SUV and a large luxury sedan. What sets these apart is the adoption of Jaguar’s new, bespoke JEA platform, signaling a departure from its existing models.

Ordering the Last of XE and XF

While the production of XE and XF is set to conclude in June, Jaguar assures customers that orders will continue to be accepted until that time.

However, due to the final stages of production, these models will be built to set specifications, limiting the possibility of custom configurations.

Insights from Jaguar’s North American CEO

Joe Eberhardt, CEO of Jaguar North America, shared insights into this transformative phase, stating, “The majority of our products cease production in June, but they will be on sale for a much longer time.”

Eberhardt emphasizes the meticulous planning for a continuous supply of vehicles until the new lineup hits the market. The aim is a seamless transition and a clean handover to the upcoming models.

Uncertainties Surrounding Supply

Jaguar Land Rover (JLR) has confirmed that the Castle Bromwich plant will halt car production in June, but the duration of the supply for existing models remains uncertain.

The Birmingham site, with a rich history dating back to its use in World War II, has been a cornerstone of Jaguar’s manufacturing legacy.

Jaguar’s Journey in India

In the Indian market, Jaguar’s current lineup includes the F-Pace (starting at Rs 72.9 lakh), I-Pace EV (Rs 1.26 crore), and F-Type (Rs 1 crore-1.56 crore). The XE and XF, previously available, were discontinued due to sluggish sales.

Conclusion

Jaguar’s transition to an SUV-only lineup signifies a bold step into the future, as the automotive landscape evolves, Jaguar’s strategic decisions pave the way for a new era of electrified luxury vehicles.

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