An ultra-luxury cruise line wants to attract wealthy Americans with its all-inclusive 'yachts' — see what the new 128-guest ship will be like

The cruise line, owned by Scenic Group, only offered river cruises for its first nine years.

But lately, its biggest growth and investments have been in oceans, not rivers.

In 2022 and 2023, the Switzerland-based company launched its first two ocean cruise ships, which it calls "yachts." Each accommodates a maximum of 100 guests. And so far, they've been hits, with the cruise line experiencing record-high bookings in 2023.

But because Emerald's vessels operate group itineraries, they still technically count as cruise ships, albeit really nice ones.

So instead of paying hundreds of thousands of dollars a week to charter a yacht, as is traditional with these high-end vessels, travelers can spend less than $800 a day for a traditional cruise on said yacht-like ship.

While it's not nearly as exclusive, it sure is a hell of a lot cheaper, "bringing the charter yacht experience to reach for people who would never even imagine," Castro said.

The 64-cabin Emerald Kaia would have a larger guest capacity than its two predecessors but would still be tiny compared to most cruise ships, including some of the most luxurious ones.

Regent Seven Seas' new Grandeur can accommodate 746 guests, while Ritz-Carlton says its next ship will sail up to 448 travelers.

Even Four Season's upcoming vessel — with fares up to $350,000 a week — would have a larger guest capacity of up to 222 people. However, it would be almost 290 feet longer than Emerald Kaia.

The top deck would also have a cabana and bar-lined pool, one of three swimming holes on the ship.

Water platforms are typically only common on yacht-marketed ships, such as Emerald's, Ritz-Carlton's, and, someday, Four Seasons'.

According to the cruise line, Emerald Kaia's future itineraries include an 11-day sailing from Cyprus to Greece and a 20-day one from Seychelles to Kenya.

Its cheapest itinerary is currently an eight-day roundtrip Seychelles vacation in 2027, starting at $5,055 per person.

As an all-inclusive cruise line, amenities like alcohol, WiFi, and excursions would be included in the base fare. However, unlike all-inclusive competitor Regent Seven Seas, guests must pay for their flights to and from the ship.

But the fares aren't stopping travelers from gravitating toward Emerald. Before it unveiled Kaia, its parent company announced a record number of bookings in January — up 67% compared to its previous record in January 2020.

The company's goal has been to increase its number of American customers. So far, it's working and is now "on track to be Emerald's No. 1 market," Castro told BI.

Strong demand, compounded by a small fleet of small ships, has led to fewer available cabins for its upcoming summer Mediterranean cruises.

Several of these sailings are now fully reserved. The cheapest remaining fares start at $4,570 per person for an eight-day November sailing from Athens, Greece, to Dubrovnik, Croatia.

It's great news for Emerald as it considers a future with more ocean "yachts." "The sooner we fill the ships, the sooner we start building new ones," Castro said.