Turki Alalshikh is the mastermind behind Saudi Arabia's big money boxing fights and ended a 15-year feud between Eddie Hearn and Frank Warren... but how did he come to power? And why is he called 'His Excellency'?
Whether you're a fan of the boxing scene rapidly escalating in Saudi Arabia or not, the investment from the Middle East has changed the sport forever - and there is one man at the centre of it all.