‘Upfront, open and transparent’ campaign aims to build public trust on horse welfare
One of the images from the HorsePWR campaign. British racing has launched a new campaign targeted at proactively building public trust around horse welfare. The HorsePWR initiative takes inspiration from other successful sporting campaigns that visually have human “stars and athletes right at the heart”, by promoting thoroughbreds in the same way. Its name is an acronym, with PWR representing “purpose, welfare and […]