Fibre to fashion business Arvind Limited has named Lakshyaraj Singh Mewar of Udaipur’s Mewar dynasty as a brand ambassador for its suiting and shirting textiles label Primanté.
Business to customer shopping fair Adaah will bring a range of up and coming Indian brands to Gurugram for a contemporary fashion and lifestyle exhibition from April 6 to 8.
Sports and casual wear brand New Balance has opened a new store in Pune inside the city’s Phoenix Mall of the Millennium to retail its selection of clothing and accessories for men and women.
Direct-to-consumer brand St Botanica from Good Glamm Group has expanded its portfolio with entry into the fragrance category with a new line of perfumes.
Designer Sabyasachi Mukherjee has launched a limited edition of silk shirts featuring prints from The Sabyasachi Art Foundation to mix traditional painting techniques with fashion and support artists.
Menswear brand JadeBlue has opened its first exclusive brand outlet in Ajmer to reach more shoppers in the state of Rajasthan. The store opening also brings the brand’s pan-India brick-and-mortar total to 40.
Premium accessories brand Charles & Keith has opened its second brick-and-mortar outlet in Pune. Located inside the city’s Phoenix Mall of the Millennium, the store follows the label’s ‘Concept 6’ design.
Menswear brand Snitch has expanded its formal wear offering and launched a new line of premium tailored men’s suits for work, festive occasions, and travel.
Direct-to-consumer silver fashion jewellery brand Blinged Lifestyle has entered the online market with the launch of its e-commerce website.
Apparel business Westside has bolstered its brick-and-mortar presence in South India and opened three new stores in Kochi's Kalamassery, Chennai's Velachery, and Bengaluru's Hesaraghatta.
Personal care and beauty brand Lotus Herbals aims to connect with young Indian consumers with the launch of its new digital campaign for its new sunscreen which also bolsters its sun care product range.
Luxury jewellery brand Anmol Jewellers will host the ‘grand gratitude sale’ event as part of its 38th anniversary celebrations from April 4 to May 11, 2024.
Beauty brand Mars Cosmetics has strengthened its retail presence in the Indian market with the opening of kiosks in leading cities across the country.
Assembly, a travel and lifestyle brand has raised $2 million (Rs 17 crore) in a funding round led by Prath Ventures.