'Genericide': When brands get too big
What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products – and the complex legal battle it provokes
What do escalators, asprin and yo-yos have in common? They're all victims of 'genericide'. Rhodri Marsden explores the perils of ubiquity for products – and the complex legal battle it provokes
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