What is subtle merch? Cracking the coded messages of fandom that are all over TikTok
"Run, don't walk to Starbucks! Obscure Harry-coded cups and mugs," reads a recent TikTok video posted by @elizatolfrey that's garnered over 1.4 million views. The video then pans to mugs and thermoses decorated with images of breakfast food, and if you're struggling to put the pieces together, that's the point. Far from the mass-produced concert tee or branded figurine, "subtle merch" or your fave "coded" items are deeply personal to fans, often homemade, and signal a fan's knowledge or insider status within a given fandom. Читать дальше...