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2023

Новости за 14.08.2023

Bethennys All the Way Down

Vulture.com 

The RHONY reboot remixes one of the franchise’s most compelling archetypes. But who will claim the mantle?

From a Black Friday NFL Game to QR Code Effectiveness, the Industry Is Tuning In to Shoppable TV

Adweek.com 

The latest strides in shoppable TV are all about "remote" possibilities--meaning, now consumers can browse and buy using only their remote controls. For instance, Roku's recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking "OK." And Peacock's Must ShopTV utilizes AI to allow consumers to purchase their favorite...

How Allison Wolf Reroutes Ad Dollars to Fund Social Change

Adweek.com 

When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP's Mindshare...



Debunking Retail Media’s Myths as It Enters Its 2.0 Era

Adweek.com 

In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to...

Amazon Prime Day Eyes Consumers’ Shifting Shopping Habits

Adweek.com 

After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day...

For Carmelo Anthony, Community Makes the (Business)man 

Adweek.com 

When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. "Melo" amassed a trophy room full of honors: He's a 10-time NBA All-Star, one of the league's top 10 all-time scorers, the player with the most Olympic medals (three gold, one...

Brands Beneath the Stars: Marketers Help to Reinvent the Drive-In

Adweek.com 

At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, "The whole family is welcome, regardless of how noisy the children are." How times have changed, with the...

Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees

Adweek.com 

When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume the role, she mused. The agency had just secured the T-Mobile business--a $1.2 billion account. Amid the "great resignation," Initiative retained a surprising number of its employees. But as new business came in, many employees...

The CMO’s Guide to the Current and Future State of Retail Media Networks

Adweek.com 

You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation...

Marketing and Retail Leaders on Navigating the Future of Commerce

Adweek.com 

Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below. Editor: Malinda DiPasquale This...

Bluepha BioFAB / XING DESIGN

Archdaily.com 

Bluepha BioFAB, located in the Binhai Coastal Industrial Park of Yancheng City, Jiangsu Province, is a biomanufacturing facility designed by XING DESIGN for Bluepha. Bluepha is dedicated to nurturing new biomaterials and molecular materials, driving innovation in various aspects of life, including clothing, food, housing, transportation, and medicine. Its core product, a naturally synthesized microbial polymer known as Bluepha PHA, aims to replace plastic to create a sustainable green future.

Новости России
Москва

ЭКСПЕРТ АНАТОЛИЙ ГОЛОД ПРЕДЛАГАЕТ СЕНСАЦИОННО УЛУЧШИТЬ НАЛОГОВУЮ СФЕРУ!



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Анна Курникова

Курникова показала трогательные фото Энрике Иглесиаса






Рэп-исполнитель P. Diddy вернул ключ от Нью-Йорка мэрии после скандала из-за видео

Построим памятник всем миром

Триумфальное возвращение Льва Лещенко на сцену спустя месяцы затишья. Артист презентовал дуэт с солистом группы “Парк Горького” Сергеем АРУТЮНОВЫМ

ЯНДЕКС, АЛЕКСАНДР ПУШКИН, АНАТОЛИЙ ГОЛОД И "СВЯТОЙ ЛЕНИН" ВЕДУТ СЛЕДСТВИЕ ВЕКА! ВАЖНЫЕ СЕРЬЁЗНЫЕ ДАННЫЕ.