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2024

Новости за 10.04.2024

Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall

Adweek.com 

When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today's attention economy, the potency of logos is crucial, especially for...



Broadband plans to get "nutrition labels"

Boing Boing 

Opaque, confusing, and deceptive: getting service providers to honestly describe their broadband internet "plans" is such a lost cause that the Federal Communications Commission is imposing "nutrition labels" on them to show customers what they're actually getting.

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