Renowned industrialist Ratan Tata called out a deceptive Instagram deepfake, denying involvement in cricket-related recommendations. This incident adds to a concerning trend of misleading digital content targeting public figures like Priyanka Chopra and Alia Bhatt. Union Minister Rajeev Chandrasekhar has initiated discussions to tackle deepfakes, vowing forthcoming advisories for social media platforms to combat misinformation. The rise of deepfake technology demands urgent action to preserve online credibility and authenticity.