Premier Boxing Champions, Amazon Prime Video reach deal to stream shows
Amazon Prime Video is in the boxing business.
Prime Video will stream Premier Boxing Champions shows beginning next year as part of a multiyear agreement, it was announced Thursday.
The streaming service will distribute PBC’s pay-per-view cards in the United States, with events available for purchase regardless of Prime membership. The first pay-per-view event is expected to take place in March.
And Prime Video will stream the PBC Championship Boxing series in the U.S. and some other countries.
PBC’s principal partner had been Showtime, which announced that it’s closing Showtime Sports at the end of this year.
“We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events,” said Marie Donoghue, VP, U.S. sports content & partnerships, Amazon.
“With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the U.S. and around the world the best in sports.”
Said Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC: “Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events.
“With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in boxing,”
Prime Video will also stream a behind-the-scenes PBC docuseries, live weigh-ins, highlights and archival footage.
Details on specific shows, dates and locations will be announced at a later date, according to a news release.
PBC manages more than 150 fighters, including many of the top figures in the sport.