McDonald's goes after Starbucks with new CosMc's coffee shop

Today, McDonald's CEO Chris Kempczinsk announced the pilot launch of CosMc's, a coffeeshop that they seem to think could compete with Starbucks.

"What would happen if a McDonald's character from the 1980s that was part alien, part surfer, part robot — what would happen if this character were to open a restaurant in 2023?" — Read the rest