Communication Practices for Increasing UX Maturity

Summary: Improve your organization’s UX maturity by increasing UX awareness and knowledge through purposeful UX-related communication.

Our research shows that UX professionals can face severe communication challenges within their organizations, especially when collaborating with other teams or departments . These challenges are worse in organizations with low UX-maturity levels because such organizations tend to be oblivious to user-centered thinking or believe they don’t need it. A UX mindset doesn’t exist at all, or there is a misunderstanding of UX and its value.

What to Communicate

Our research on collaboration challenges faced by UX teams showed that these challenges often are rooted in a fundamental lack of understanding of UX. As one study participant put it:

It’s about the UX evangelism […], which needs to be communicated or more in their head up front.