Colorado unveiled plans for a new 'Prime Time' NIL leadership class inspired by Deion Sanders

The University of Colorado Boulder has plans for a Deion Sanders-inspired course.

Despite not having the season the Buffaloes hoped for, few people had a bigger year publicity-wise than Colorado’s head ball coach, Deion Sanders. The national attention he garnered in 2023 earned him Sports Illustrated’s Sportsperson of the Year honors and a top 2024 recruit to boost the trenches.

The University is sticking beside their guy and building upon his momentum plus his off-the-field knowledge by offering students a chance to learn more about how NIL deals work, time management skills and how to interact with the media, among other topics.

Colorado offers a new course named after Deion called "Prime Time"

Prime Time: Public Performance and Leadership

(h/t: @JimmieSearfoss) pic.twitter.com/qPGQtoO7IH

— Bleacher Report (@BleacherReport) December 13, 2023

Colorado has just announced a new elective course named after Coach Prime. pic.twitter.com/CwnIK3bg4i

— Jimmie Searfoss (@JimmieSearfoss) December 12, 2023