Amazon pilots new grocery subscription service in 3 U.S. cities
Amazon Prime members can get unlimited deliveries with no fees from Amazon Fresh, Whole Foods Market on orders over $35.
Denver is one of three cities across the country where Amazon is piloting a new grocery subscription service for Prime members.
For a monthly subscription of $9.99, members in the Denver area can have access to unlimited grocery delivery with no fees from Whole Foods Market, a subsidiary of Amazon, and grocery retailer Amazon Fresh on orders over $35. The program also offers 30-minute service on orders of any size, Amazon said in a statement.
The e-commerce giant and grocer is also offering the service in Sacramento, Calif., and Columbus, Ohio.
“We’re always experimenting with features to make shopping easier, faster, and more affordable, and we look forward to hearing how members who take advantage of this offer respond,” Tony Hoggett, senior vice president of worldwide grocery stores for Amazon, said in a statement.
Amazon Prime members who don’t opt for the add-on grocery subscription pay the delivery fees of $6.95 on orders of $50-$100 and $9.95 for orders under $50 for Amazon Fresh. Orders over $100 are free. Whole Foods Market delivery fees are $9.95 for all orders.
In November, Whole Foods Market signed a lease for a distribution center in the HighPoint Elevated industrial park under construction near Denver International Airport. The 137,000-square-foot building will be at the intersection of Denali Road and 60th Avenue in Aurora.
The distribution center will serve Whole Foods stores across the region.