Examining the role of social media likes in follower network evolution

In a recent study centered on China's primary social shopping community, researchers shed light on the factors influencing the growth of the follower networks of content creators. The empirical study, published in the International Journal of Computational Science and Engineering, focuses on the role of social media likes in this process, revealing intriguing insights pertinent to the content creators themselves and to marketing executives hoping to benefit from the network reach of those creators.