FIFA stick with Panini deal through to 2030
December 15 – FIFA and Panini have extended their long-standing licensing and sponsorship partnership in a deal which will see the global brand remain FIFA’s exclusive partner for official stickers, trading cards, trading-card games and digital collectibles.
The two organisations first collaborated over 50 years ago ahead of the 1970 FIFA World Cup in Mexico, and have now signed a new deal which will extend the partnership until 2030.
Under the new agreement,
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