Generative artificial intelligence (GenAI) is poised to impact the smartphone industry, with handsets featuring on-device GenAI capabilities projected to exceed 100 million shipments in 2024 and reach 552 million units by 2027, accounting for 40% of the global market, according to a report by Counterpoint Research. Samsung is expected to capture half of the GenAI market in 2026, followed by Chinese brands like Xiaomi, Vivo, Honor, and Oppo.
