The competition for premium customers among India's leading mobile carriers is escalating, with Reliance Jio introducing more expensive prepaid mobile plans that include extensive over-the-top (OTT) entertainment benefits. In response, Vodafone Idea (Vi) has launched a 365-day recharge pack priced at ₹3,199, offering an annual Amazon Prime video subscription for prepaid users, along with unlimited voice calls, 100 text messages, and 730GB of data.
