Yearender: China's sports industry seeks development amid transformation

HARBIN, China, Dec. 23 (Xinhua) -- China's sports industry continued to thrive in 2023 amid an increased focus on catering to personalized demands and a boom in both elite and grassroots events.

TRANSITIONING FROM GOODS TO SERVICE

A notable trend from the China International Sporting Goods Expo in 2023 was that a growing number of domestic businesses have shifted their focus from manufacturing and selling