World Cup sponsor Mengniu takes first steps in club football with PSG
December 1 – Qatar 2022 World Cup regional sponsor Mengniu has expanded its sponsorship footprint into European club football becoming an official regional partner in China for Paris Saint-Germain.
Mengniu Group is China’s leading dairy brand and has been expanding in south-east Asia. The group first embraced football sponsorship with a regional partnership for the Russia 2018 World Cup.
Mengniu Group said the sponsorship marked its “continued commitment to spread the happiness of sports and promote healthy lifestyle to consumers by relying on the great influence of football and internationally renowned football club like Paris Saint-Germain.”
Mengnui has signed PSG players Lionel Messi and Kylan Mbappe as brand ambassadors.
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