Pantone’s Color of the Year is ‘magentaverse’

Its vibrancy draws from the natural—and unnatural—worlds.

The last two years have been difficult ones on planet Earth. As COVID-19 swept through the world, humans faced death, isolation, and social unrest. But as 2023 dawns, the pandemic feels like it is finally receding. Or at the very least, people are ready to plunge back into life with vigor and make up for lost time.

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