This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?

After Saltair’s packaging arrived to customers with dents and dings, the company’s founder decided to embrace the concept of radical ‘bottle positivity.’

Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving these bottles reported dents and dings in the colorful aluminum.

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