How Autumn Adeigbo translated her Nigerian heritage into a celebrity-backed clothing brand

Mila Kunis, Cameron Diaz, and Gabrielle Union don’t just wear this Nigerian-American designer—they invest in her business.

Celebrities love to support their favorite up-and-coming designers by wearing their garments and directing millions of fans to their label. But it takes more than hype to build a successful fashion brand: it takes capital.

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