ITW Universe Co-Founder Bhairav Shanth said 60% of TV inventory and 40% of digital inventory has been sold so far. "At this point post the first ODI of the series, we have inventory bookings crossing 60% on Sony Sports Network our TV broadcast partner in English, Hindi, Tamil and Telugu SD + HD beams and crossing 40% on SonyLIV the streaming platform for the series and DD Sports," he said.
