Sports management company ITW Universe cofounder Bhairav Shanth said the tournament has performed well on TV with a lot of casual fans and first timers tuning in. "Sports18 seems to have done quite well as far as FIFA WC has garnered TRPs of 0.5-0.7 in the first week and a cumulative audience of 130 million over the games in the first six days of the competition," he said.
