Banks in the UK and EU want to serve Gen Z, but still need to correct some slight misalignments

Key stat: Nine in 10 banking executives believe they know how to serve Gen Z banking customers. But 34% of Gen Zers say traditional banks don’t understand their needs.

This finding is based on an IBM survey of 3,000 Gen Z bank customers and 750 C-suite banking executives in the UK, Germany, and Spain.