Start-up advisor True Altitude’s new “psychedelic” identity
Global creative agency Studio Morfar has rebranded start-up advisory firm True Altitude with a “psychedelic, surrealist” identity featuring a “minimal, stamp-like logomark” and “Japanese woodblock style” illustrations. True Altitude invests in tech start-ups to help them grow and upscale their business. It describes its client approach as hands-on and “skin in the game”, which is an important part...