The Best New Watches at Longines’ Canadian E-Boutique

Every successful brand finds its audience by doing something better than anyone else, and the best of them do this by having a unique point of view. Swiss watchmaker Longines is a textbook case of this and has a well-earned reputation for making high-quality timepieces backed by nearly 200 years of heritage. In addition to its proud legacy of watchmaking, Longines continues to distinguish itself in the modern era with a unique mix of classical elements and modern styling that results in a line of watches with broad appeal. From fine dress watches to rugged divers, Longines’ wide catalogue has something for pretty much any taste, with new additions to the lineup every season. Here are a few of the latest standout arrivals in their Canadian e-boutique.

Longines Spirit Zulu Time

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Longines was a leading maker of precision instruments for pilots in the early days of long-distance flight, equipping such aviation pioneers as Amelia Earhart and Charles Lindbergh for their trailblazing journeys. The new Longines Spirit Zulu time is a modern sports watch inspired by the Longines aviation watches of that golden era, packing a precise combination of modern technology and retro style. While elements like the numerals, the hour markers, and Longines’ winged hourglass logo are straight from the 1920s, the technical specs are pure 2022 — from the COSC-certified GMT movement with 72 hours of power reserve to the scratch-resistant sapphire crystal. ($3,600)

Longines Master Collection

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It’s hard to imagine a better illustration of Longines’ aplomb for classic-meets-modern design than this new arrival, which combines classical elements with modern dimensions and a striking green dial. The sporty 42mm stainless steel case is the right size for modern tastes and office wear, and at less than 10mm thick, it’s slim enough to fit easily under a shirt cuff. The dial, meanwhile, combines the classic combination of Roman numerals and feuille hands on a stunning backdrop of sunray-brushed green. Turn the watch over, meanwhile, and you’ll find an exhibition case back revealing a modern automatic movement engraved — in a nod to Swiss high watchmaking tradition — with perlage and Geneva stripes. ($2,700)

La Grand Classique de Longines

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Longines is one of few modern brands that haven’t completely abandoned classical dress watches, and even fewer that offer them at an accessible price. With its slender Roman numerals, slim baton hands and a deep royal blue dial, the Grand Classique is a perfect complement to dark suits, crisp white shirts, and polished black Oxfords as well as any modern minimalist wardrobe. What’s even more notable here isn’t what’s included, but what’s left out. The dial features hours and minutes only, eschewing a seconds hand and date window in the style of classic black-tie watches. At 38mm across the case and less than 6mm thick, this is a watch designed for special occasions — and one that can make any occasion feel a little more special to the person wearing it. ($1,500)

The Longines Elegant Collection

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Longines has a wide array of sports watches, including some very well-spec’d divers, but this new arrival brings a little more sophistication to the table without sacrificing versatility. With a 41mm stainless steel case, a high-quality seven-link stainless steel bracelet, and a clean, classic anthracite dial with date, it’s just the right mix of sporty and refined. For an even more classic look, you can opt for the black leather strap. Completing the package is a Swiss-made workhorse movement with 72 hours of power reserve and beautifully finished elements visible through the sapphire exhibition case back. ($2,200)

Longines Record

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It’s fair to say that chronographs have never been more popular, which makes the slept-on status of the Longines Record all the more inexplicable. By the numbers, it’s got everything a modern sports chronograph should: a 40mm case, Swiss automatic movement with 59 hours of power reserve, big, legible numerals, and a tachymeter scale. The details, however, easily take it to the next level: a deep black dial with gilt hands and numerals, and the assurance of COSC chronometer certification. ($3,800)

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