BAT Malta cleans up Sliema-Gżira promenade in ESG initiative

Team members from British American Tobacco (BAT) Malta recently took it upon themselves to pick up discarded cigarette butts along the popular promenade stretching from Sliema to Gżira. The company also sponsored and installed 15 brand new ashtrays for public use in the area between Fortina Hotel and Manuel Island.

This initiative, which forms part of the company’s environmental, social and governance (ESG) strategy, builds up on its yearly tradition which in the past saw the company plant numerous indigenous trees, embellish public recreation spaces and provide assistance to various social NGOs, among  other initiatives.

At the start of the event, the BAT Malta team were welcomed by Sliema mayor John Pillow, and Gżira mayor Conrad Borg Manché, who both lauded BAT’s environmental initiative and hands-on approach, while extending their gratitude on behalf of the residents of both localities. The BAT Malta team then set out with their specific tasks under the professional guidance of the Cleansing and Maintenance Division.    

Clint Bajada, country manager of BAT in Malta, said: “Research has shown that cigarette butts are one of the most common forms of litter and are typically...