‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands

This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA commissioner Cathy Engelbert told Adweek she has a game plan to keep the exponential growth going, especially considering a recent Sports...