Kylie Jenner's new fashion brand Khy hit $1M in sales within the 1st hour of launch
The billionaire entrepreneur has already seen massive success with her accessible luxury line — and plans a second collection to drop in November
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It turns out there's a huge market for accessible but luxurious vegan leather clothing!
In the very first hour that Kylie Jenner launched Khy, her first-ever clothing collection, the line surpassed $1 million in sales, and sold out of the faux leather trench, minidress, and Moto gloves. The vegan leather looks were created in collaboration with with Namilia, a Berlin-based designer known for leatherwear and the first drop featured 12 pieces.
A second collection, which is reported to be completely different from the first, is slated to drop later this month.
“I want people to know how completely involved I am in this,” Jenner, 26, recently told Vogue of Khy. “From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting. I am the creative director of the brand and marketing. There’s not an Instagram post or video that hasn’t been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself."
Related: Kylie Jenner Honored as Brand Innovator of the Year at WSJ. Magazine's 13th Annual Innovator Awards
She added, "I do the creative for all my shoots. I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes. It’s very personal.”
Jenner, who was recently honored at the WSJ Magazine Innovators event for Brand Innovator — an award that went to her sister Kim for Skims in 2021 — has said it was important for her to launch a line that was accessible to everyone. (Price points range from $48 to $198, and come in sizes from XXS to 4X).
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As for why she plans to make each Khy collection unique, through collaborations with brands and global designers, she's said, “I’m always experimenting with my style and I’m always switching it up. That’s why it was important to us to make the drops really different.”
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