How to get a first look at the John Lewis advert before anyone else
JOHN Lewis shoppers might not be aware that there’s a way to get a first look at the retailer’s iconic Christmas advert.
The retailer surprised shoppers with a new trailer for its Christmas advert on November 7.
The ten-second teaser for its annual Xmas advert, shared on social media, shows a young boy asking his gran if he can have a box containing a seed for a “grow your own perfect Christmas tree.”
Text which reads “John Lewis November 9″ then flashes on the screen – hinting ad the ad’s release.
It is shown alongside the hashtag #TraditionsGrow.
But some shoppers will get the chance to watch the ad earlier than the rest of us, according to the retailer.
John Lewis & Partners posted on X (formerly Twitter) and said: “Make sure you stay tuned!
“Better yet, my John Lewis members will have early viewing access. Interested?”
It means that shoppers who are members of the My John Lewis loyalty scheme will get first dibs on previewing the new ad on November 9.
The loyalty scheme offers shoppers personalised offers and rewards.
Plus, members get early access to the latest launches and money back when they recycle their old beauty and fashion products.
You can sign up to My John Lewis by downloading the App Store or Play Store to access it all.
Johns Lewis’ Christmas ad is usually the most anticipated one and signals that Christmas is well and truly on its way.
It’s known for its heartwarming tales and tear-jerking moments, as well as its soundtrack, which has featured covers of classic tracks over the years.
When was the John Lewis ad released in previous years?
From the excitable Edgar the dragon to Monty the penguin, there’s been a range of inventive adverts throughout the years.
Last year, the advert was released on November 10 and featured was called “The Beginner“.
It explored the foster care system and sought to raise awareness of vulnerable children around the UK – set to a cover of Blink 182’s All The Small Things by US singer Mike Geier.
In 2021, the ad was released earlier than ever – hitting screens on November 4.
It was called The Unexpected Guest, and it featured a teenage boy who meets an alien named Skye who has crash-landed on earth.
In comparison, in 2020, the advert first aired on Friday, November 13.
It was inspired by random acts of kindness during lockdown – in a nod to the Covid pandemic.
Its 2019 ad, which starred Edgar the dragon, was released on November 14.
This ad was the first joint effort with John Lewis’ sister retailer Waitrose.
It followed the 2018 Elton John inspired advert, which aired on November 15 of that year.
It spanned the veteran singer’s life and showed how a gift of a piano from his grandmother helped make him the international superstar he is today.
And both the 2017 Moz the Monster and 2016 Buster the Boxer adverts came out on November 10.
We’ve rounded up all the John Lewis Christmas adverts from over the years – from 2007 to 2022.