Another major advertiser is pulling its ads from X amid a growing backlash to antisemitic content on the platform. Axiosreports that Apple has opted to “pause” all advertising on the platform after its ads were discovered near pro-Nazi posts and X owner Elon Musk appeared to publicly endorse an antisemitic conspiracy theory.
Apple’s pullback comes one day after IBM suspended its ad campaigns on X following a report from watchdog group Media Matters, which found the company's ads appearing next to pro-Nazi content on X. Media Matters also highlighted ads from Apple, Comcast and Oracle, which it said also appeared adjacent to pro-Nazi memes and posts.
An executive at X previously told Engadget that the posts identified by Media Matters were no longer monetizable and that “the X system is not intentionally placing a brand actively next to this type of content, nor is a brand actively trying to support this content with placement.” X CEO Linda Yaccarino also said that “X has also been extremely clear about our efforts to combat antisemitism and discrimination.”
Apple didn’t immediately respond to a request for comment, but this wouldn’t be the first time the company has raised concerns about the direction of the platform under Musk’s leadership, and its role as a major advertiser. Apple CEO Tim Cook said in September the company was “constantly” questioning whether it should continue advertising on X. Apple also briefly paused ads on X (then Twitter) last year, amid a "misunderstanding" between the two CEOs. Musk and Cook later met at Apple’s headquarters in Cupertino and apparently resolved the disagreement.
This article originally appeared on Engadget at https://www.engadget.com/apple-reportedly-pulls-ads-from-x-amid-a-growing-backlash-to-antisemitic-content-on-the-platform-205849759.html?src=rss
Филиал № 4 ОСФР по Москве и Московской области информирует:
Более 12 тысяч жителей Москвы и Московской области получают повышенную пенсию за работу в сельском хозяйстве
Столичные росгвардейцы задержали мужчину, подозреваемого в грабеже
Более 40 тысяч семей в Москве и области получают ежемесячные выплаты из средств материнского капитала
Начальник Главного управления вневедомственной охраны Росгвардии вручил ключи от автомобиля многодетному отцу-росгвардейцу
Гайд по регистрации, установке и входу в Throne and Liberty для игроков из России и СНГ
Приключение-головоломка Arranger вышла на смартфоны и PC
Activision secretly experimented on 50% of Call of Duty players by 'decreasing' skill-based matchmaking, and determined players like SBMM even if they don't know it
A Google Doodle animator is my new favorite Elden Ring lore theorist thanks to this cartoon retelling of Shadow of the Erdtree set to a Taylor Swift song
«Норникель» внедрил решения на базе ИИ почти на всех производственных площадках
Филиал № 4 ОСФР по Москве и Московской области информирует:
Более 12 тысяч жителей Москвы и Московской области получают повышенную пенсию за работу в сельском хозяйстве
Филиал № 4 ОСФР по Москве и Московской области информирует:
Более 12 тысяч жителей Москвы и Московской области получают повышенную пенсию за работу в сельском хозяйстве
Дистрибьюция Музыки.
В Москве состоялся фестиваль «ДэнсхелпФест»
Первенство Московской области до 17 лет, Пер-во г.Люберцы на призы ЛФТ до 13 лет
