High return rates of Black Friday online purchases pose environmental concern in Finland

In Finland, a significant trend has emerged in online shopping, especially during the high-profile sales events of Black Friday, Black Week, and Singles Day. According to data collected by PostNord, a leading delivery service in Finland, an astonishing 35% of online purchases made during these periods last year were returned. This high rate of returns has raised concerns, not just for the retailers but also for the environment. The logistic carbon footprint from these returns alone was equivalent to over a hundred years of average Finnish air travel emissions.