How Microsoft leveraged the OpenAI-Sam Altman chaos to boost its brand

Microsoft and its CEO, Satya Nadella, have quickly recovered from the surprise firing of OpenAI CEO Sam Altman, elevating Microsoft’s brand and reassuring all in the process.

On Friday, when OpenAI’s board suddenly announced it had relieved CEO Sam Altman of his duties, it came as a shock to the tech world. Notably, it also reportedly blindsided Microsoft, OpenAI’s 49% shareholder after its reported $10 billion investment in January.

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