What Taylor Swift and Travis Kelce’s romance can teach us about marketing

An expert explains the power of ‘human co-branding.’

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling, and Instagram flirting, the situation lends some useful insights into marketing—and as an expert in sports marketing, I know that this is a topic worth focusing on. Here are five lessons the NFL and other experiential marketers can consider to enhance their brands and reputation.

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