Discover Merriam-Webster's 2023 'Authentic' as the Word of the Year, echoing our quest for truth in a world tangled with AI, celebrity culture, and social media. Reflecting personal integrity and realness, this term resonated with figures like Elon Musk and celebrities who sought their 'authentic self.' 'Deepfake' also surged, exposing the blurred lines between reality and deception, echoing our ever-evolving linguistic landscape.