Paramount Advertising Chief John Halley Says Current Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future”

Paramount Advertising President John Halley says the current marketplace, with free and subscription streaming, digital inventory and linear TV as well as uncertainty about measurement is “a big mess” for both buyers and sellers. Nevertheless, Halley asserted during a keynote appearance at Paramount’s TV Now conference, “we’re going to work toward a better future.” His […]