Spotify has unveiled its annual Wrapped campaign for 2023, revealing the most-streamed artists, albums, songs, and podcasts, as well as rolling out personalized analytics for platform users. Taylor Swift has surpassed Bad Bunny as Spotify's most-streamed global artist, unseating him for the last three years. Swift has surpassed 26.1 billion streams worldwide since the beginning of the year, and she is also the most-streamed musician in the United States in 2023, with Drake, Morgan Wallen, the Weeknd, and Bad Bunny trailing her.
