The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims all three new capabilities delivered significant gains for advertisers.
Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.
Conversions API. This API enables advertisers to combine LinkedIn and company data in order to evaluate the impact of LinkedIn campaigns on performance metrics such as website actions, phone sales, and in-person event leads.
The company asserts that its new Conversions API is “privacy-compliant and future-proof.” This means that it adheres to current privacy regulations and is built to adapt to future changes in data privacy laws.
Website Actions. This new feature simplifies how marketers track ad campaign conversions without complex event-tracking mechanisms. Website Actions can measure user behaviors by calls to action, page visits, and data without the need for additional on-site code.
Document Ads upgrades.
Document Ads allow advertisers to promote documents (e.g. white papers, infographics) in the LinkedIn feed. LinkedIn is rolling out three upgrades to this ad type:
Retargeting: This function enables advertisers to engage with customers who have previously interacted with Document Ads.
New metrics: Monitor objectives like website visits and website conversions for this specific ad type.
Local Area Network (LAN) distribution: There is now an option to opt in for this feature, which could help improve delivery and cost-efficiency.
Get the daily newsletter search marketers rely on.
Начальник Главного управления вневедомственной охраны Росгвардии вручил ключи от автомобиля многодетному отцу-росгвардейцу
Столичные росгвардейцы задержали мужчину, подозреваемого в грабеже
Более 40 тысяч семей в Москве и области получают ежемесячные выплаты из средств материнского капитала
Филиал № 4 ОСФР по Москве и Московской области информирует:
Более 12 тысяч жителей Москвы и Московской области получают повышенную пенсию за работу в сельском хозяйстве
Arena Breakout празднует 1 годовщину новой картой, игровым режимом и наградами
Приключение-головоломка Arranger вышла на смартфоны и PC
Гайд по регистрации, установке и входу в Throne and Liberty для игроков из России и СНГ
A Google Doodle animator is my new favorite Elden Ring lore theorist thanks to this cartoon retelling of Shadow of the Erdtree set to a Taylor Swift song