Chick-fil-A nears $19 billion in sales: Inside the evolution of a controversial brand
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Boycotted for years by liberals—and now by conservatives, too—the Christian-driven brand is trying to walk the narrow path toward growth. What happens next will be enlightening for businesses everywhere.
“Are we boycotting Chick-fil-A over this?” a podcaster named Joey Mannarino asked his followers on Twitter last May, accusing the fried-chicken chain of pushing what he saw as an offensive political agenda. Of the more than 110,000 people who responded to the poll he’d attached, almost half clicked “Yes, boycott.”
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