Activision Blizzard had a plan — or ploy — to launch its own Android game store
Until today, we’d never heard of “Project Boston”. It was Activision Blizzard King’s big plan to earn more money from its mobile games by changing its relationship with Google. And if things had gone differently, it would have given Activision Blizzard its own app store on Android.
In late 2019, according to internal emails and documents I saw today in the courtroom during the Epic v. Google trial, the company decided it was going to dual-track two intriguing parallel plans.
The first plan was to build its own mobile game store — either in partnership with Epic Games and Clash of Clans publisher Supercell or all by itself — to bypass the Google Play Store. You’d download it from a website, sideload it onto your Android phone, and then...