Inside Fanatics’ wild bet to become the Amazon of sports

Fanatics CEO Michael Rubin created a $31 billion sports-apparel juggernaut. Now he’s adding trading cards, gambling, live events, and more.

Michael Rubin, the billionaire CEO of Fanatics, splits his time between three primary residences—four, if you count the new $70 million pied-à-terre in the Hollywood Hills, overlooking downtown Los Angeles. Tuesdays through Thursdays are reserved for his penthouse in New York’s Greenwich Village, not far from the main Fanatics headquarters. Thursday nights, it’s back to Philadelphia, where he grew up, and where his eldest daughter is finishing high school—unless it’s summer, in which case Rubin decamps to his 8,000-square-foot modernist mansion in Bridgehampton, on the South Fork of Long Island, New York.

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