Nordea's card data shows modest spending in early winter sales compared to last year

Recent data from Nordea's card payments indicate a more conservative spending pattern by consumers during the early winter sales season, including Black Friday, compared to the previous year. While online shopping continued to grow, overall expenditure during this discount period was notably lower, suggesting a quieter upcoming holiday season.

According to Nordea’s latest data analysis, the extended Black Friday week, now popularly known as Black Week, saw a decrease in overall spending compared to last year.