Monogrammed Stüssy Tees? Making Sense of Private Equity-Creative Agency Hookups
Threats to the fabled world of creative agencies are as numerous as they are relentless. Fee compression, piece work, transient client relationships, in-housing of creative teams--all are squeezing not just agency revenue but the agency model itself. Yet, amid the hand-wringing, a new way to do business is on the rise. Private equity and venture...
