Puma says decision to end collaboration with Israel national soccer team was made in 2022
German sportswear giant Puma says its decision to end its collaboration with Israel’s national soccer team next year was made in 2022 — before the Israel-Hamas war started. A spokesperson says the decision was “based solely on business reasons.” Puma has faced calls for consumer boycotts over its contract with the Israeli soccer association. It says the decision was made at the end of 2022 when the company decided to implement its “fewer-bigger-better strategy” and apply it to its marketing campaigns. Читать дальше...
