Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping...
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in the U.S. in recent months, hiring various executives to build its expansion of digital...
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won't require companies to disclose scope 3 emissions, which refer...
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. Girls United is a digital community for young Black women interested in culture, entertainment, entrepreneurship, relationships, politics...
For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its portfolio--in addition to a new measurement-focused initiative called InterAction. "A+E continues to move forward with intention and pace in...
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the Men's Final Four. Presented by NCAA Corporate Champions AT&T, Coca-Cola and Capital One, artists such as Zedd, Mumford &...
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996, the most wizened millennials will be 43 this year. They've already watched Peyton and Eli Manning go from champion quarterbacks to personalities and pitchmen, and...
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Sama 2.0 is a more humanlike AI digital entity, complete with expressions and simulated breathing. This is a departure from her former gamelike character appearance and signals a shift in Qatar...
McDonald's late-night hours make it a go-to spot for a meal after a movie, concert, party or late shift, but a playful campaign positions the chain as a feel-good solution to an unsatisfying fancy dinner. The "After-Dinner Dinner" campaign, created by agency FP7 McCann Dubai for McDonald's UAE, shows off stereotypical tasting menu dishes with...
Consumers may not like to think about where their bacon comes from, but the People for the Ethical Treatment for Animals (PETA) forces viewers to confront the realities of factory farming by blending cute animation and a catchy tune with grotesque images. Agency Grey London and production company Biscuit made the animated film, Pig Farm,...
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object." The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks,...
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts and strategic considerations for growth. Jean Bennett's role...
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a...