On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and...
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on...
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called "A Life in Sound" during the exclusive streaming event that kicked off today and allowed less...
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've...
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports streamer. Distad most recently served as an executive at Apple for a decade and also spent six years at Hulu. Between...
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving role of in-house capabilities. During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity and...
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing...
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che to spread the word about "St. Patrick's Eve," a totally made-up holiday...
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that it's also a romance novel. Set for release on May 7, Mistakes We Never Made is a story that Brown has called...